Lists of target audiences cost money, but there is no point in hiring a bulk mail service without quality customers on the radar. It's time-consuming but an effort well spent. People move, stop enjoying certain products (alcohol, tobacco, and sweets among them) and lose money on investments. Your campaign might only be as effective as the up-to-date nature of your database. Recipients receive so-called junk mail with an open mind - far more open than when receiving spam in an e-mail account. While a bulk mailing service might not be your first thought when hoping to expand marketing reach, direct mail campaigns have clear records of success. For any bulk mailing, you must register for a permit with your local post office, but a service will already have the required permit, so it can handle every aspect of your mail campaign. The service can label and pre-sort the mail, which can actually save you more money. Direct mail services can label and pre-sort: To make bulk mailings even easier on your staff, enlist the help of a direct mail service that will handle all the work.Sometimes sending more pieces can save you money in the long run, but be sure the addresses on your mailing list are accurate and up-to-date. Think carefully about the shape and size of the pieces you are mailing, because if they are too large or out of the ordinary, they might not fit the requirements of your local post office. For standard mail, you only need 200 pieces. How to qualify: For first-class mail, you need to mail at least 500 cards to qualify for bulk mailing rates.Sometimes the rate can be as low as three cents per card. Perhaps you have done this because you think it's more convenient, but sending bulk mail is actually quite simple with the help of a mail service, and it's much more cost effective. That may not seem like a lot of money, but it can add up fast, and many businesses make the mistake of paying the single-piece price even when mailing large quantities of cards or letters. Don't pay single-piece postage: When you mail one piece of mail, you pay full postage price, or the cost of a stamp. If you are thinking about using direct mail to promote your business, here is what you should know to find the best rates for bulk mailing. Sending bulk mail as a form of advertising could help you reach an older demographic that does not use email often or catch the eye of people who are not accustomed to receiving paper mail. With so many email campaigns and digital marketing methods on the market today, sending cards by mail may seem old-fashioned, but that's what could make it stand out. Using bulk mail for a marketing campaign is a great way to attract customers and jump-start your small business. Bulk Mailing Saves you Money Facebook Google Plus One Twitter LinkedIn Email Print
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